Red Brick road to somewhere in Atlanta but not sure where

Red Brick Brewing Co. was the second brewery I visited in Atlanta in an afternoon of brewery and beer education.  These guys have all the elements in place: brewery equipment, beer tap for tasting, space to sit and socialise and a merchandise shop, but somehow the place lacks a bit of soul.

Part of it may have been that there wasn't any personal attention in the form of a welcome or an actual tour. It was more a tasting session with some kit scattered around a large warehouse.

The selection of beers at the bar were reasonable but I can't say I found the branding inspiring in any way, and beers with skulls on them simply don't appeal at all.   I tasted about six or seven beers but I can't say that anything was exceptional or even particularly good. I also thought their 'tasting' glasses were too big and the measures were too generous. The venue seemed to be more aligned with the consumption of beer rather than tasting and experiencing it.

There wasn't much kit standing around and it was spread out in a way that made me think it couldn't possibly work as a unit.  I recall wondering whether this was actually the site they used to brew their beer and whether this was really all the kit they had. I thought it may just be a window-dressing exercise to create the impression of a brewery whereas it may actually be a logistics warehouse.  The large venue may indicate that they have ambitions to grow but it did seem much larger than what may be expected given the amount of equipment and packaging they had standing around. I didn't get the impression that the equipment was in operation either.

Although brew-pubs have their brewing equipment visible for all to see from the vantage point of your seat with beer in hand, this venue made me think that it's nice to have a the brewery tucked away somewhere where it can be revealed during a tour. Hidden equipment seems to be more magical. When you are allowed into the special sanctuary to view the wizardry you feel like a special guest. That is what this place was lacking.

There was a pilot beer brewing kit for developing their product portfolio and I've seen the same kit in more than one place so it must be reasonably good.  Every brewery seems to have an assorted collection of connectors and this collection was in neat mobile unit.

In the end this was a reasonable brewery experience but without the magic of a tour. I was a little disappointed.